/* =========================================================
   THEME · BOLD (UDC-inspired)
   Burgundy accent · charcoal/white · Manrope 800 · pill buttons · brutalist shadows
   Швидкий, помітний, comm-driven
   ========================================================= */

*,*::before,*::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; overflow-x: hidden; }
body { overflow-x: hidden; max-width: 100vw;
  margin: 0;
  font-family: var(--font-sans);
  font-size: 17px;
  line-height: 1.55;
  color: var(--c-ink);
  background: var(--c-bg);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}
img,picture,video { display:block; max-width:100%; height:auto; }
button { font-family:inherit; cursor:pointer; border:none; background:none; color:inherit; }
a { color:inherit; text-decoration:none; }
input,textarea,select { font-family:inherit; font-size:inherit; color:inherit; }
ul,ol { margin:0; padding:0; list-style:none; }
p { margin:0 0 1em; } p:last-child { margin-bottom:0; }
em { font-style: normal; }

:root {
  --c-bg:#f5f4f0; --c-bg-alt:#fff; --c-surface:#fff;
  --c-ink:#292929; --c-ink-hover:#3b3b3b; --c-ink-2:#414141; --c-muted:#6b6b6b;
  --c-line:rgba(52,52,52,.08); --c-line-strong:rgba(52,52,52,.18);
  --c-accent:#480007; --c-accent-hover:#650a15; --c-accent-soft:#f1e7e8;
  --c-on-accent:#fff; --c-on-accent-muted:#ead7da;
  --c-mint:#b8e6b3; --c-coral:#ff9b85; --c-sky:#a8d8f0; --c-pink:#f4b8c5;
  --font-sans:"Manrope", -apple-system, BlinkMacSystemFont, "Segoe UI", "Inter", sans-serif;
  --font-display:"Manrope", "Inter", sans-serif;
  --container:1280px; --container-narrow:920px;
  --radius:16px; --radius-lg:24px; --radius-pill:999px;
  --shadow-card:0 6px 24px -10px rgba(52,52,52,.08);
  --section-y:56px;
}
@media (min-width:768px){ :root { --section-y:88px; } }

h1,h2,h3,h4,h5 { font-family:var(--font-display); font-weight:800; color:var(--c-ink); line-height:1.18; letter-spacing:-.02em; margin:0 0 .5em; }
h1 { font-size:clamp(1.9rem,4.2vw + .75rem,4.25rem); font-weight:800; text-transform:uppercase; line-height:1.08; letter-spacing:-.02em; }
h2 { font-size:clamp(1.5rem,2.35vw + .8rem,2.85rem); font-weight:800; text-transform:uppercase; line-height:1.12; letter-spacing:-.015em; }
h3 { font-size:clamp(1.1rem,.8vw + .88rem,1.42rem); font-weight:700; letter-spacing:-.005em; line-height:1.25; }
h4 { font-size:1.15rem; font-weight:700; line-height:1.3; }

.eyebrow { display:inline-block; font-family:var(--font-sans); font-size:.85rem; letter-spacing:.02em; text-transform:uppercase; color:var(--c-on-accent, #fff); background:var(--c-accent); font-weight:700; padding:8px 18px; border-radius:var(--radius-pill); margin-bottom:1.4rem; }
.eyebrow--accent { background:var(--c-ink); color:var(--c-bg); }
.lead { font-size:clamp(1.1rem,.6vw + 1rem,1.4rem); color:var(--c-ink-2); line-height:1.5; max-width:60ch; font-weight:500; }
.muted { color:var(--c-muted); }

.container { width:100%; max-width:var(--container); margin:0 auto; padding:0 24px; }
@media (min-width:768px){ .container { padding:0 40px; } }
.container--narrow { max-width:var(--container-narrow); }
section { padding:var(--section-y) 0; }
.section-divider { border:0; border-top:1px solid var(--c-line); margin:0; }

.btn { display:inline-flex; align-items:center; justify-content:center; gap:.6rem; padding:16px 32px; font-size:.82rem; letter-spacing:.05em; font-weight:700; border-radius:var(--radius-pill); transition:background .2s ease,color .2s ease,transform .15s ease,border-color .2s ease; border:2px solid transparent; white-space:nowrap; cursor:pointer; text-transform:uppercase; }
.btn:active { transform:scale(.97); }
.btn--accent { background:var(--c-accent); color:var(--c-on-accent, #fff); }
.btn--accent:hover { background:var(--c-accent-hover); }
.btn--ink { background:var(--c-ink); color:var(--c-bg); }
.btn--ink:hover { background:var(--c-ink-hover); }
.btn--ghost { border-color:var(--c-line-strong); color:var(--c-ink); background:transparent; }
.btn--ghost:hover { background:var(--c-ink); color:var(--c-bg); border-color:var(--c-ink); }
.btn--full { width:100%; }
.btn--sm { padding:11px 20px; font-size:.75rem; }

.link-arrow { display:inline-flex; align-items:center; gap:.5rem; font-size:.88rem; font-weight:700; color:var(--c-ink); transition:gap .2s ease,color .2s ease; }
.link-arrow:hover { gap:.85rem; color:var(--c-ink-2); }
.link-arrow::after { content:"→"; transition:transform .2s ease; }
.link-arrow:hover::after { transform:translateX(2px); }

.site-header { position:fixed; top:0; left:0; right:0; z-index:50; background:var(--c-bg); border-bottom:1px solid var(--c-line); }
@media (min-width:961px){ .site-header { background:rgba(245,244,240,.95); backdrop-filter:saturate(140%) blur(12px); -webkit-backdrop-filter:saturate(140%) blur(12px); } }
body { padding-top: 72px; }
@media (max-width: 600px) { body { padding-top: 60px; } }
body.has-promo { padding-top: 112px; }
@media (max-width: 600px) { body.has-promo { padding-top: 96px; } }
.site-header__inner { display:flex; align-items:center; justify-content:space-between; padding:18px 24px; gap:24px; }
@media (min-width:768px){ .site-header__inner { padding-left:40px; padding-right:40px; } }
.brand { font-family:var(--font-display); font-size:1.15rem; font-weight:800; letter-spacing:-.01em; color:var(--c-ink); display:flex; align-items:center; gap:.5rem; text-transform:uppercase; }
.brand__dot { width:8px; height:8px; border-radius:50%; background:var(--c-accent); display:inline-block; }
.brand__sub { font-size:.65rem; letter-spacing:.18em; text-transform:uppercase; color:var(--c-muted); margin-left:6px; font-weight:600; }
@media (max-width:600px){ .brand__sub { display:none; } }

.nav { display:none; gap:2.2rem; }
.nav a { font-size:.9rem; font-weight:600; color:var(--c-ink-2); position:relative; padding:6px 0; transition:color .15s ease; }
.nav a:hover { color:var(--c-ink); }
.nav a.is-active { color:var(--c-ink); }
.nav a.is-active::after { content:""; position:absolute; inset:auto 0 -2px 0; height:3px; background:var(--c-accent); border-radius:999px; }
.header-cta { display:none; }
@media (min-width:960px){ .nav { display:flex; } .header-cta { display:inline-flex; } }

.menu-toggle { width:44px; height:44px; display:inline-flex; align-items:center; justify-content:center; border:2px solid var(--c-line-strong); border-radius:var(--radius-pill); background:var(--c-bg-alt); }
@media (min-width:960px){ .menu-toggle { display:none; } }
.menu-toggle span { display:block; width:18px; height:2px; background:var(--c-ink); position:relative; border-radius:2px; }
.menu-toggle span::before, .menu-toggle span::after { content:""; position:absolute; left:0; width:18px; height:2px; background:var(--c-ink); border-radius:2px; }
.menu-toggle span::before { top:-6px; } .menu-toggle span::after { top:6px; }

.mobile-nav { position:fixed; inset:0; background:var(--c-bg); z-index:60; padding:24px; transform:translateX(100%); transition:transform .32s cubic-bezier(.4,0,.2,1); display:flex; flex-direction:column; }
.mobile-nav.is-open { transform:translateX(0); }
.mobile-nav__head { display:flex; justify-content:space-between; align-items:center; padding-bottom:24px; border-bottom:1px solid var(--c-line); }
.mobile-nav__close { width:44px; height:44px; border:2px solid var(--c-line-strong); border-radius:var(--radius-pill); font-size:1.25rem; background:var(--c-bg-alt); }
.mobile-nav__list { margin-top:28px; display:flex; flex-direction:column; gap:4px; }
.mobile-nav__list a { font-family:var(--font-display); font-size:1.6rem; font-weight:800; text-transform:uppercase; letter-spacing:-.01em; padding:12px 0; border-bottom:1px solid var(--c-line); display:block; }
.mobile-nav__footer { margin-top:auto; padding-top:24px; display:flex; flex-direction:column; gap:12px; }

.hero { padding-top:40px; padding-bottom:var(--section-y); }
.hero__grid { display:grid; grid-template-columns:1fr; gap:48px; align-items:center; }
@media (min-width:1024px){ .hero__grid { grid-template-columns:1.2fr 1fr; gap:64px; min-height:70vh; } }
.hero__copy h1 { margin-bottom:28px; }
.hero__copy h1 em { background:var(--c-accent); color:var(--c-on-accent); padding:0 .18em; border-radius:4px; }
.hero__cta { display:flex; gap:14px; flex-wrap:wrap; margin-top:36px; }
.hero__visual { position:relative; aspect-ratio:4/5; overflow:hidden; border-radius:var(--radius-lg); background:var(--c-accent-soft); }
.hero__visual img { width:100%; height:100%; object-fit:cover; }
.hero__badge { position:absolute; bottom:24px; left:24px; background:var(--c-bg-alt); padding:16px 22px; border-radius:var(--radius); font-size:.82rem; max-width:230px; box-shadow:var(--shadow-card); font-weight:500; }
.hero__badge strong { font-family:var(--font-display); font-size:1.6rem; display:block; font-weight:800; margin-bottom:4px; color:var(--c-ink); }
.hero__meta { display:flex; gap:32px; margin-top:40px; padding-top:24px; border-top:1px solid var(--c-line); font-size:.88rem; color:var(--c-muted); flex-wrap:wrap; }
.hero__meta strong { display:block; font-family:var(--font-display); font-size:1.7rem; color:var(--c-ink); margin-bottom:4px; font-weight:800; }

.section-head { margin-bottom:40px; display:grid; gap:16px; grid-template-columns:1fr; align-items:end; }
@media (min-width:900px){ .section-head { grid-template-columns:1.4fr 1fr; gap:48px; } }
.section-head--single { grid-template-columns:1fr !important; margin-bottom:32px; }
.section-head h2 { margin-bottom:0; max-width:22ch; }
.section-head__aside { color:var(--c-muted); max-width:38ch; font-weight:500; }

.pain { background:var(--c-bg-alt); }
.pain__grid { display:grid; grid-template-columns:1fr; gap:20px; margin-top:32px; }
@media (min-width:768px){ .pain__grid { grid-template-columns:repeat(2,1fr); } }
@media (min-width:1024px){ .pain__grid { grid-template-columns:repeat(4,1fr); } }
.pain__item { background:var(--c-bg); padding:32px 28px; border-radius:var(--radius); border:1.5px solid var(--c-ink); transition:transform .2s ease,box-shadow .2s ease; }
.pain__item:hover { transform:translateY(-4px); box-shadow:6px 6px 0 var(--c-ink); }
.pain__num { display:inline-block; font-size:.78rem; font-weight:800; background:var(--c-accent); color:var(--c-on-accent, #fff); padding:4px 12px; border-radius:var(--radius-pill); margin-bottom:18px; }
.pain__item h3 { font-size:1.25rem; margin-bottom:12px; font-weight:800; }
.pain__item p { color:var(--c-muted); font-size:.95rem; margin:0; }

.services-grid { display:grid; grid-template-columns:1fr; gap:20px; }
@media (min-width:768px){ .services-grid { grid-template-columns:repeat(3,1fr); } }
.service-card { background:var(--c-bg-alt); border:1.5px solid var(--c-ink); border-radius:var(--radius); overflow:hidden; transition:transform .2s ease,box-shadow .2s ease; display:flex; flex-direction:column; }
.service-card:hover { transform:translateY(-4px); box-shadow:8px 8px 0 var(--c-ink); }
.service-card__media { aspect-ratio:4/3; overflow:hidden; background:var(--c-accent-soft); }
.service-card__media img { width:100%; height:100%; object-fit:cover; transition:transform .5s ease; }
.service-card:hover .service-card__media img { transform:scale(1.04); }
.service-card__body { padding:28px; display:flex; flex-direction:column; flex:1; }
.service-card__index { display:inline-block; font-size:.72rem; font-weight:800; background:var(--c-accent); color:var(--c-on-accent, #fff); padding:4px 12px; border-radius:var(--radius-pill); margin-bottom:16px; text-transform:uppercase; align-self:flex-start; }
.service-card h3 { margin-bottom:12px; font-weight:800; }
.service-card p { color:var(--c-muted); margin-bottom:24px; flex:1; }
.service-card__price { font-family:var(--font-display); font-size:1.5rem; color:var(--c-ink); margin-bottom:18px; font-weight:800; }
.service-card__price small { font-size:.7rem; letter-spacing:.16em; text-transform:uppercase; color:var(--c-muted); display:block; margin-bottom:4px; font-weight:600; }
.price-old { display:inline-block; margin-left:10px; color:var(--c-muted); font-size:.58em; font-weight:700; text-decoration:line-through; opacity:.62; }
.service-card__price .price-old { vertical-align:baseline; }
.on-demand__price .price-old,
.service-detail__price .price-old { font-size:.7em; }

.trust { background:var(--c-ink); color:var(--c-bg); }
.trust h2 { color:var(--c-bg); }
.trust .eyebrow { background:var(--c-accent); color:var(--c-on-accent, #fff); }
.trust .muted { color:rgba(245,244,240,.6); }
.slider { position:relative; }
/* Заголовок слайдера + стрілки в одному рядку — економимо вертикальний простір */
.slider__head { display:flex; align-items:flex-end; justify-content:space-between; gap:24px; margin-bottom:32px; flex-wrap:wrap; }
.slider__head .eyebrow { margin-bottom:12px; }
.slider__head h2 { margin-bottom:0; max-width:22ch; }
.slider__head .slider__buttons { display:flex; gap:8px; flex-shrink:0; }
@media (max-width:600px){
  .slider__head { gap:16px; margin-bottom:24px; }
  .slider__head h2 { font-size:clamp(1.6rem, 7vw, 2.2rem); }
  .slider__head .slider__btn { width:44px; height:44px; font-size:1.1rem; }
}
.slider__viewport { overflow:hidden; }
.slider__track { display:flex; gap:20px; transition:transform .5s cubic-bezier(.4,0,.2,1); }
.slide { flex:0 0 100%; display:grid; grid-template-columns:1fr; gap:16px; }
@media (min-width:768px){ .slide { flex:0 0 calc((100% - 20px) / 2); grid-template-columns:1fr 1fr; } }
@media (min-width:1024px){ .slide { flex:0 0 calc((100% - 40px) / 3); } }
.slide__media { aspect-ratio:3/4; overflow:hidden; border-radius:var(--radius); }
.slide__media img { width:100%; height:100%; object-fit:cover; }
.slide__caption { padding:16px 0; }
.slide__caption h4 { color:var(--c-bg); font-size:1.3rem; margin-bottom:6px; font-weight:800; }
.slide__caption span { display:inline-block; font-size:.7rem; text-transform:uppercase; color:var(--c-on-accent, #fff); background:var(--c-accent); padding:4px 10px; border-radius:var(--radius-pill); font-weight:700; }
.slider__controls { display:flex; justify-content:space-between; align-items:center; margin-top:36px; gap:16px; }
.slider__buttons { display:flex; gap:8px; }
.slider__btn { width:56px; height:56px; border:2px solid rgba(245,244,240,.3); color:var(--c-bg); border-radius:50%; display:inline-flex; align-items:center; justify-content:center; font-size:1.3rem; transition:background .2s ease,color .2s ease; }
.slider__btn:hover { background:var(--c-accent); color:var(--c-on-accent, #fff); border-color:var(--c-on-accent); }
.slider__btn:disabled { opacity:.35; cursor:not-allowed; }
.slider__progress { display:none; }
.slider__controls { justify-content:flex-end; }
.media-row { margin-top:64px; padding-top:40px; border-top:1px solid rgba(245,244,240,.12); display:flex; flex-wrap:wrap; align-items:center; justify-content:center; gap:32px 56px; }
.media-row span { font-family:var(--font-display); font-size:1.2rem; font-weight:800; color:rgba(245,244,240,.5); letter-spacing:-.01em; text-transform:uppercase; }

.blog-grid { display:grid; grid-template-columns:1fr; gap:28px; }
@media (min-width:768px){ .blog-grid { grid-template-columns:repeat(2,1fr); gap:24px; } }
@media (min-width:1024px){ .blog-grid { grid-template-columns:repeat(3,1fr); } }
.article-card { display:flex; flex-direction:column; gap:10px; }
.article-card__media { aspect-ratio:4/3; overflow:hidden; border-radius:var(--radius); margin-bottom:8px; background:var(--c-accent-soft); }
.article-card__media img { width:100%; height:100%; object-fit:cover; transition:transform .5s ease; }
.article-card:hover .article-card__media img { transform:scale(1.04); }
.article-card__meta { display:flex; gap:12px; font-size:.78rem; color:var(--c-muted); margin-bottom:0; align-items:center; flex-wrap:wrap; font-weight:600; }
.article-card__meta span:not(.tag) { display:none; }
.article-card__meta .tag { display:inline-block; font-size:.7rem; text-transform:uppercase; color:var(--c-on-accent, #fff); background:var(--c-accent); padding:4px 12px; border-radius:var(--radius-pill); font-weight:700; }
.article-card h3 { font-size:1.25rem; margin:0; font-weight:800; letter-spacing:-.005em; line-height:1.28; }
.article-card p { color:var(--c-muted); font-size:.92rem; margin:0; line-height:1.55; }

.lead-magnet { background:var(--c-accent); color:var(--c-on-accent); }
.lead-magnet h2 { color:var(--c-on-accent); }
.lead-magnet p, .lead-magnet small { color:var(--c-on-accent-muted); }
.lead-magnet .btn--ink, .quiz-banner .btn--ink { background:var(--c-on-accent); color:var(--c-accent); }
.lead-magnet .btn--ink:hover, .quiz-banner .btn--ink:hover { background:var(--c-accent-soft); }
.lead-magnet__grid { display:grid; grid-template-columns:1fr; gap:48px; align-items:center; }
@media (min-width:900px){ .lead-magnet__grid { grid-template-columns:1fr 1fr; gap:80px; } }
.lead-magnet__visual { aspect-ratio:4/5; border-radius:var(--radius-lg); overflow:hidden; background:var(--c-bg-alt); border:1.5px solid var(--c-ink); }
.lead-magnet__visual img { width:100%; height:100%; object-fit:cover; }
.lead-magnet h2 em { background:var(--c-ink); color:var(--c-on-accent); padding:0 .18em; border-radius:4px; }
.lead-magnet .eyebrow { background:var(--c-ink); color:var(--c-on-accent); }
.lead-form { display:flex; flex-direction:column; gap:12px; margin-top:32px; }
@media (min-width:540px){ .lead-form { flex-direction:row; } }
.lead-form input[type="email"] { flex:1; padding:16px 22px; border:2px solid var(--c-ink); border-radius:var(--radius-pill); background:var(--c-bg-alt); font-size:1rem; font-weight:500; }
.lead-form input[type="email"]:focus { outline:none; background:var(--c-bg); }
.lead-magnet small { display:block; margin-top:16px; color:var(--c-on-accent-muted); font-size:.82rem; font-weight:500; }

/* Conversion proof blocks */
.stylist-proof { background:var(--c-bg-alt); border-top:1.5px solid var(--c-ink); border-bottom:1.5px solid var(--c-ink); }
.stylist-proof__grid { display:grid; grid-template-columns:1fr; gap:32px; align-items:center; }
@media (min-width:900px){ .stylist-proof__grid { grid-template-columns:minmax(220px,.72fr) minmax(0,1fr); gap:64px; } }
.stylist-proof__media { aspect-ratio:4/5; overflow:hidden; border-radius:var(--radius-lg); background:var(--c-surface); border:1.5px solid var(--c-ink); }
.stylist-proof__media img { width:100%; height:100%; object-fit:cover; }
.stylist-proof__copy { max-width:680px; }
.stylist-proof__copy h2 { max-width:18ch; margin-bottom:18px; }
.stylist-proof__copy p { color:var(--c-ink-2); font-weight:500; margin-bottom:24px; }
.stylist-proof__list { display:grid; gap:10px; margin:0 0 28px; padding:0; list-style:none; color:var(--c-ink-2); font-weight:700; }
.stylist-proof__list li { display:flex; gap:10px; }
.stylist-proof__list li::before { content:""; width:8px; height:8px; margin-top:.62em; flex:0 0 auto; border-radius:999px; background:var(--c-accent); border:1.5px solid var(--c-ink); }
.stylist-proof__actions { display:flex; flex-wrap:wrap; gap:12px; }

.site-footer { background:var(--c-ink); color:var(--c-bg); padding:0 0 22px; }
.site-footer .container { display:grid; grid-template-columns:1fr; gap:22px; }
@media (min-width:768px){ .site-footer .container { grid-template-columns:1.25fr .8fr 1fr 1fr; gap:22px; } }
.site-footer h5 { color:var(--c-bg); font-size:.72rem; letter-spacing:.06em; text-transform:uppercase; margin-bottom:10px; opacity:.6; font-weight:700; }
.site-footer a { color:var(--c-bg); opacity:.85; display:block; padding:2px 0; transition:opacity .2s ease,color .2s ease; font-weight:500; font-size:.92rem; }
.site-footer a:hover { color:var(--c-on-accent); opacity:1; }
.site-footer__brand .brand { color:var(--c-bg); margin-bottom:10px; }
.site-footer .brand__dot { background:#b8b8b8; }
.site-footer__brand p { color:rgba(245,244,240,.6); max-width:34ch; font-size:.92rem; line-height:1.45; margin:0; }
.site-footer__contacts { display:flex; flex-wrap:wrap; gap:6px 14px; margin-top:14px; max-width:34ch; }
.site-footer__contacts a { padding:0; font-size:.86rem; color:rgba(245,244,240,.78); }
.site-footer__bottom { margin-top:24px; padding-top:14px; border-top:1px solid rgba(245,244,240,.12); display:flex; flex-wrap:wrap; gap:12px; justify-content:space-between; font-size:.76rem; color:rgba(245,244,240,.6); font-weight:500; }
.site-footer .footer-telegram { display:grid; grid-template-columns:96px minmax(0,1fr) auto; align-items:center; gap:20px; width:100%; max-width:none; padding:18px max(24px, calc((100vw - var(--container)) / 2 + 24px)); margin:0 0 28px; background:var(--c-accent); color:var(--c-on-accent, #fff); border:0; border-bottom:1.5px solid var(--c-ink); border-radius:0; box-shadow:none; }
.footer-telegram__media { width:96px; aspect-ratio:1; border-radius:18px; overflow:hidden; border:1.5px solid var(--c-ink); background:var(--c-bg); }
.footer-telegram__media img { width:100%; height:100%; object-fit:cover; object-position:center 34%; display:block; }
.footer-telegram h2 { color:var(--c-on-accent); font-size:clamp(1.08rem,.8vw + .82rem,1.42rem); margin:0 0 4px; max-width:30ch; }
.footer-telegram p { color:var(--c-on-accent-muted); margin:0; max-width:54ch; font-size:.92rem; font-weight:600; line-height:1.45; }
.footer-telegram .eyebrow { margin-bottom:7px; padding:4px 9px; font-size:.64rem; background:var(--c-ink); color:var(--c-on-accent); }
.footer-telegram .btn { flex:0 0 auto; background:var(--c-on-accent); color:var(--c-accent); border-color:var(--c-on-accent); box-shadow:0 10px 22px rgba(52,52,52,.2); padding:16px 28px; min-height:56px; font-size:.98rem; font-weight:900; opacity:1; }
.footer-telegram .btn:hover { background:var(--c-bg); color:var(--c-ink); opacity:1; }
@media (max-width:700px){
  .site-footer .footer-telegram { grid-template-columns:72px minmax(0,1fr); padding:14px 20px 18px; margin:0 0 24px; gap:12px; }
  .footer-telegram__media { width:72px; border-radius:14px; }
  .footer-telegram .btn { grid-column:1 / -1; width:100%; justify-content:center; min-height:54px; padding:15px 22px; }
}

.page-hero { padding:48px 0 24px; position:relative; }
@media (min-width:768px){ .page-hero { padding:72px 0 40px; } }
.page-hero--compact { padding-bottom:14px; }
@media (min-width:768px){ .page-hero--compact { padding-top:48px; padding-bottom:18px; } }
.page-hero--plain h1,
.page-hero--plain .page-hero__lead { max-width:760px; }
.page-hero .container { position:relative; }
.breadcrumbs { font-size:.78rem; color:var(--c-muted); margin-bottom:24px; display:flex; gap:12px; flex-wrap:wrap; font-weight:600; }
.breadcrumbs a:hover { color:var(--c-ink); }
.breadcrumbs span { color:var(--c-line-strong); }
.page-hero h1 { font-size:clamp(1.8rem,3.5vw + .7rem,3.45rem); margin-bottom:22px; max-width:22ch; }
.page-hero__lead { max-width:60ch; font-size:1.15rem; color:var(--c-ink-2); font-weight:500; }

/* Портрет Аліни у page-hero (services, contacts) */
.page-hero__portrait { margin-top:32px; width:100%; max-width:520px; aspect-ratio:4/5; overflow:hidden; border-radius:var(--radius-lg); border:1.5px solid var(--c-ink); background:var(--c-accent-soft); }
.page-hero__portrait img { width:100%; height:100%; object-fit:cover; }
@media (min-width:900px){
  .page-hero__portrait { position:absolute; top:96px; right:40px; width:280px; max-width:280px; aspect-ratio:3/4; margin-top:0; box-shadow:8px 8px 0 var(--c-ink); }
  .page-hero h1, .page-hero__lead { max-width:60%; }
}
@media (max-width:700px){
  .page-hero__portrait { aspect-ratio:4/3; max-height:40vh; }
  .page-hero__portrait img { max-height:40vh; }
}

.service-detail { display:grid; grid-template-columns:1fr; gap:36px; padding:48px 0; border-bottom:1px solid var(--c-line); }
@media (min-width:1024px){ .service-detail { grid-template-columns:minmax(320px,.86fr) minmax(0,1fr); gap:44px; padding:52px 0; align-items:center; max-width:1120px; margin-inline:auto; } }
.service-detail.is-flipped { direction:rtl; }
.service-detail.is-flipped > * { direction:ltr; }
.service-detail__media { aspect-ratio:4/5; overflow:hidden; border-radius:var(--radius-lg); background:var(--c-accent-soft); }
@media (min-width:1024px){ .service-detail__media { max-height:460px; } }
.service-detail__media img { width:100%; height:100%; object-fit:cover; }
.service-detail__num { display:inline-block; font-size:.78rem; background:var(--c-accent); color:var(--c-on-accent, #fff); padding:6px 14px; border-radius:var(--radius-pill); margin-bottom:16px; font-weight:800; letter-spacing:.04em; }
.service-detail h2 { margin-bottom:18px; }
.service-detail__list { margin:22px 0; display:grid; gap:8px; }
.service-detail__list li { display:flex; gap:12px; padding:10px 0; border-bottom:1px solid var(--c-line); font-size:.96rem; font-weight:500; }
.service-detail__list li::before { content:"✓"; color:var(--c-on-accent, #fff); background:var(--c-accent); border-radius:50%; width:22px; height:22px; display:inline-flex; align-items:center; justify-content:center; font-weight:800; flex-shrink:0; font-size:.8rem; }
.service-detail__price { display:flex; align-items:baseline; gap:16px; flex-wrap:wrap; padding:16px 0; margin-bottom:22px; border-top:2px solid var(--c-ink); border-bottom:2px solid var(--c-ink); }
.service-detail__price strong { font-family:var(--font-display); font-size:2rem; font-weight:800; }
.service-detail__price span { font-size:.85rem; color:var(--c-muted); font-weight:600; }
section[data-block="details"] { padding-top:32px; }
section[data-block="details"] .service-detail { display:block; max-width:840px; margin-inline:auto; padding:36px 0 44px; }
section[data-block="details"] .service-detail__media { display:none; }
section[data-block="details"] .service-detail .fade-in { max-width:100%; }
section[data-block="details"] .service-detail h2 { max-width:22ch; }
section[data-block="details"] .service-detail h2 + .service-detail__list { margin-top:16px; }
section[data-block="details"] .service-detail .btn + .btn { margin-top:12px; }
section[data-block="trust-cta"].stylist-proof { padding:38px 0; }
section[data-block="trust-cta"] .stylist-proof__grid { grid-template-columns:104px minmax(0,1fr); gap:24px; max-width:920px; }
section[data-block="trust-cta"] .stylist-proof__media { width:104px; aspect-ratio:1; border-radius:18px; justify-self:start; }
section[data-block="trust-cta"] .stylist-proof__copy { max-width:640px; }
section[data-block="trust-cta"] .stylist-proof__copy h2 { max-width:20ch; margin-bottom:10px; font-size:clamp(1.35rem,1.2vw + 1rem,1.9rem); }
section[data-block="trust-cta"] .stylist-proof__copy p { margin-bottom:18px; max-width:56ch; line-height:1.5; }
section[data-block="trust-cta"] .stylist-proof__list { display:none; }
section[data-block="trust-cta"] .stylist-proof__actions .btn { padding:12px 18px; min-height:44px; font-size:.86rem; }

.portfolio-grid { display:grid; grid-template-columns:1fr; gap:32px; }
@media (min-width:700px){ .portfolio-grid { grid-template-columns:repeat(2,1fr); } }
.portfolio-grid .article-card { color:var(--c-ink); }
.portfolio-grid .case { display:flex; flex-direction:column; gap:10px; }
.portfolio-grid .case__pair { display:block; aspect-ratio:4/3; overflow:hidden; border-radius:var(--radius); margin-bottom:8px; background:var(--c-accent-soft); }
.portfolio-grid .case__shot:first-child { display:none; }
.portfolio-grid .case__shot { aspect-ratio:auto; height:100%; border-radius:0; }
.portfolio-grid .case__shot::before { display:none; }
.portfolio-grid .case__shot img { width:100%; height:100%; max-height:none; object-fit:cover; transition:transform .5s ease; }
.portfolio-grid .case:hover .case__shot img { transform:scale(1.04); }
.portfolio-grid .case__body { margin-top:0; display:flex; flex-direction:column; gap:10px; }
.portfolio-grid .case__body span { margin-bottom:0; align-self:flex-start; }
.portfolio-grid .case__body h3 { font-size:1.25rem; margin:0; line-height:1.28; }
.portfolio-grid .case__body p { margin:0; font-size:.92rem; line-height:1.55; }
.case { display:flex; flex-direction:column; }
.case__pair { display:grid; grid-template-columns:1fr 1fr; gap:8px; position:relative; }
.case__shot { aspect-ratio:3/4; overflow:hidden; border-radius:var(--radius); background:var(--c-accent-soft); position:relative; }
.case__shot img { width:100%; height:100%; object-fit:cover; }
.case__shot::before { content:attr(data-label); position:absolute; top:12px; left:12px; background:var(--c-accent); color:var(--c-on-accent, #fff); padding:4px 12px; border-radius:var(--radius-pill); font-size:.7rem; text-transform:uppercase; font-weight:800; z-index:2; }
.case__body { margin-top:20px; }
.case__body h3 { font-size:1.3rem; margin-bottom:8px; font-weight:800; }
.case__body span { display:inline-block; font-size:.7rem; text-transform:uppercase; color:var(--c-on-accent, #fff); background:var(--c-accent); padding:4px 12px; border-radius:var(--radius-pill); margin-bottom:12px; font-weight:700; }
.case__body p { color:var(--c-muted); font-size:.95rem; }

.chips { display:flex; gap:10px; flex-wrap:wrap; margin-bottom:40px; }
.chip { padding:12px 22px; border:2px solid var(--c-ink); border-radius:var(--radius-pill); font-size:.85rem; font-weight:700; background:transparent; color:var(--c-ink); transition:background .2s ease,color .2s ease; cursor:pointer; }
.chip:hover { background:var(--c-accent); color:var(--c-on-accent); }
.chip.is-active { background:var(--c-accent); color:var(--c-on-accent, #fff); }

.about-hero { display:grid; grid-template-columns:1fr; gap:48px; align-items:center; }
@media (min-width:1024px){ .about-hero { grid-template-columns:1fr 1.1fr; gap:80px; } }
.about-hero__media { aspect-ratio:4/5; overflow:hidden; border-radius:var(--radius-lg); background:var(--c-accent-soft); border:1.5px solid var(--c-ink); }
.about-hero__media img { width:100%; height:100%; object-fit:cover; }
.about-stats { display:grid; grid-template-columns:repeat(2,1fr); gap:24px; margin-top:40px; padding-top:32px; border-top:1px solid var(--c-line); }
@media (min-width:768px){ .about-stats { grid-template-columns:repeat(4,1fr); } }
.about-stats div strong { font-family:var(--font-display); font-size:2.4rem; font-weight:800; color:var(--c-ink); display:block; line-height:1; }
.about-stats div span { font-size:.78rem; color:var(--c-muted); margin-top:8px; display:block; font-weight:600; }
.values-grid { display:grid; grid-template-columns:1fr; gap:20px; }
@media (min-width:768px){ .values-grid { grid-template-columns:repeat(3,1fr); } }
.value { padding:32px 28px; background:var(--c-bg); border:1.5px solid var(--c-ink); border-radius:var(--radius); transition:transform .2s ease,box-shadow .2s ease; }
.value:hover { transform:translateY(-4px); box-shadow:6px 6px 0 var(--c-ink); }
.value__num { display:inline-block; font-size:.78rem; background:var(--c-accent); color:var(--c-on-accent, #fff); padding:4px 12px; border-radius:var(--radius-pill); margin-bottom:16px; font-weight:800; }
.timeline { display:grid; gap:24px; margin-top:32px; border-top:1px solid var(--c-line); }
.timeline__item { display:grid; grid-template-columns:100px 1fr; gap:24px; padding:28px 0; border-bottom:1px solid var(--c-line); }
@media (min-width:768px){ .timeline__item { grid-template-columns:140px 1fr; gap:48px; } }
.timeline__year { font-family:var(--font-display); font-size:1.6rem; color:var(--c-on-accent, #fff); font-weight:800; background:var(--c-accent); display:inline-block; padding:4px 14px; border-radius:var(--radius-pill); align-self:start; height:max-content; }
.timeline__body h4 { font-size:1.2rem; margin-bottom:8px; font-weight:800; }
.timeline__body p { color:var(--c-muted); margin:0; }

.contacts-grid { display:grid; grid-template-columns:1fr; gap:30px; }
@media (min-width:1024px){ .contacts-grid { grid-template-columns:.9fr 1fr; gap:42px; align-items:start; } }
section[data-block="contact-form"] { padding-top:30px; padding-bottom:36px; }
.contact-form { display:grid; gap:14px; }
.contact-form--compact { gap:8px; }
.contact-form label { display:block; font-size:.76rem; color:var(--c-muted); margin-bottom:6px; font-weight:700; }
.contact-form input,.contact-form select,.contact-form textarea { width:100%; padding:14px 18px; border:2px solid var(--c-line-strong); border-radius:var(--radius); background:var(--c-bg-alt); font-size:1rem; transition:border-color .2s ease; font-weight:500; }
.contact-form--compact label { margin-bottom:4px; }
.contact-form--compact input,.contact-form--compact select,.contact-form--compact textarea { padding:9px 13px; font-size:.96rem; }
.contact-form input[type="checkbox"] { width:auto; padding:0; flex:0 0 auto; }
.contact-form input:focus,.contact-form select:focus,.contact-form textarea:focus { outline:none; border-color:var(--c-ink); }
.contact-form textarea { min-height:140px; resize:vertical; }
.contact-form--compact textarea { min-height:72px; }
.contact-consent { display:flex; align-items:flex-start; gap:10px; max-width:100%; min-width:0; font-size:.85rem; color:var(--c-muted); line-height:1.45; }
.contact-consent input { margin:3px 0 0; }
.contact-consent label { margin:0; min-width:0; text-transform:none; letter-spacing:0; font-size:.85rem; font-weight:600; }
.contact-consent a { color:var(--c-ink); border-bottom:2px solid var(--c-accent); font-weight:800; }
.contact-row { display:grid; grid-template-columns:1fr; gap:16px; }
@media (min-width:600px){ .contact-row { grid-template-columns:1fr 1fr; } }
.contact-info { display:grid; gap:12px; }
.contact-info__item { display:flex; gap:12px; padding:16px; background:var(--c-bg-alt); border:1.5px solid var(--c-ink); border-radius:var(--radius); align-items:flex-start; transition:transform .2s ease,box-shadow .2s ease; }
.contact-info__item:hover { transform:translateY(-2px); box-shadow:4px 4px 0 var(--c-ink); }
.contact-info__icon { width:48px; height:48px; border-radius:50%; background:var(--c-accent); display:flex; align-items:center; justify-content:center; flex-shrink:0; color:var(--c-on-accent, #fff); font-size:1rem; font-weight:800; }
.contact-info__item:nth-child(2) .contact-info__icon { background:var(--c-coral); }
.contact-info__item:nth-child(3) .contact-info__icon { background:var(--c-mint); }
.contact-info__item:nth-child(4) .contact-info__icon { background:var(--c-sky); }
.contact-info__item:nth-child(5) .contact-info__icon { background:var(--c-pink); }
.contact-info__item:nth-child(n+2) .contact-info__icon { color:var(--c-ink); }
.contact-info__item h4 { font-size:.98rem; font-weight:800; margin-bottom:3px; }
.contact-info__item p { margin:0 0 4px !important; color:var(--c-muted); line-height:1.45; }
.contact-info__item a { color:var(--c-ink); font-weight:700; border-bottom:2px solid var(--c-accent); padding-bottom:1px; }
.contact-info__item a:hover { color:var(--c-ink-2); }

.faq { border-top:1px solid var(--c-line); margin-top:24px; }
.faq details { border-bottom:1px solid var(--c-line); padding:18px 0; }
.faq summary { font-size:1.25rem; cursor:pointer; display:flex; justify-content:space-between; align-items:center; list-style:none; gap:24px; font-weight:800; }
.faq summary::-webkit-details-marker { display:none; }
.faq summary::after { content:"+"; font-size:1.5rem; color:var(--c-on-accent, #fff); background:var(--c-accent); width:32px; height:32px; border-radius:50%; display:inline-flex; align-items:center; justify-content:center; transition:transform .3s ease; flex-shrink:0; font-weight:800; line-height:1; }
.faq details[open] summary::after { transform:rotate(45deg); }
.faq details > p { margin-top:16px; color:var(--c-muted); max-width:70ch; }
.shared-faq .faq { margin-top:24px; }
.site-footer .shared-faq { background:var(--c-bg); color:var(--c-ink); padding:42px 0; margin:0; border-bottom:1.5px solid var(--c-ink); }
.site-footer .shared-faq .container { display:block; }
.site-footer .shared-faq h2 { color:var(--c-ink); }
.site-footer .shared-faq .eyebrow { background:var(--c-ink); color:var(--c-bg); }

.form-success { background:var(--c-accent); padding:18px 22px; border-radius:var(--radius); border:2px solid var(--c-ink); font-size:.95rem; color:var(--c-on-accent, #fff); margin-bottom:16px; display:none; font-weight:600; }
.form-success.is-shown { display:block; }
.form-success strong { display:block; font-size:1.05rem; margin-bottom:6px; }
.form-success span { display:block; color:var(--c-on-accent-muted); margin-bottom:14px; }
.form-success .btn--ink { background:var(--c-on-accent); color:var(--c-accent); }
.form-success .btn { width:max-content; border-bottom:0; display:inline-flex; }
.contact-form.is-submitted { display:block; }
.contact-form.is-submitted > :not(.form-success) { display:none; }
.contact-form [hidden] { display:none !important; }
.form-success a { border-bottom:2px solid var(--c-ink); font-weight:800; }
.form-error { background:#fff; color:#a32419; border:2px solid #a32419; border-radius:var(--radius); padding:12px 16px; font-size:.9rem; font-weight:700; line-height:1.45; }
.form-error[hidden] { display:none; }
.form-error a { color:var(--c-ink); border-bottom:2px solid currentColor; font-weight:800; }
.contact-form button:disabled { opacity:.62; cursor:wait; transform:none; }

.article-body { display:grid; grid-template-columns:minmax(0,1fr); gap:18px; color:var(--c-ink-2); font-weight:500; max-width:820px; margin-inline:auto; margin-bottom:clamp(56px,8vw,110px); padding-inline:24px; line-height:1.72; }
.article-body p, .article-body li { font-size:1.02rem; margin:0; }
.article-body ul, .article-body ol { margin:0; padding-left:1.35rem; display:grid; gap:10px; }
.article-body h2 { font-size:clamp(1.15rem,.85vw + .86rem,1.55rem); margin:22px 0 0; text-transform:none; letter-spacing:0; }
.article-body h3 { font-size:clamp(1.05rem,.55vw + .86rem,1.28rem); margin:14px 0 0; text-transform:none; letter-spacing:0; }
.article-cover { width:100%; max-height:460px; object-fit:cover; border-radius:var(--radius-lg); margin:0 auto 10px; }
.article-body figure { margin:10px 0; display:grid; gap:8px; }
.article-body figure img { width:100%; max-height:520px; object-fit:cover; border-radius:var(--radius-lg); }
.article-body figcaption { color:var(--c-muted); font-size:.88rem; text-align:center; }
.article-carousel { margin:18px 0 22px; max-width:100%; }
.article-carousel .slider__head { margin-bottom:18px; }
.article-carousel .slider__head h2 { font-size:clamp(1.15rem,.85vw + .86rem,1.55rem); text-transform:none; letter-spacing:0; color:var(--c-ink); }
.article-carousel .slider__viewport { padding:4px 4px 12px; margin:-4px -4px -12px; }
.article-carousel .slider__track { gap:16px; }
.article-carousel__slide { aspect-ratio:4 / 5; display:block !important; overflow:hidden; border-radius:var(--radius-lg); border:1.5px solid var(--c-ink); background:var(--c-bg-alt); }
.article-carousel__slide img { width:100%; height:100%; object-fit:cover; display:block; }
.article-body a { color:var(--c-ink); font-weight:800; border-bottom:2px solid var(--c-accent); }
.text-center { text-align:center; }
.mt-64 { margin-top:48px; }

.fade-in { opacity:0; transform:translateY(20px); transition:opacity .7s ease,transform .7s ease; }
.fade-in.is-visible { opacity:1; transform:none; }
@media (prefers-reduced-motion:reduce){ *,*::before,*::after { animation-duration:.01ms !important; transition-duration:.01ms !important; scroll-behavior:auto !important; } }

/* ---- Mobile: зменшуємо масивність картинок, щоб не займали весь екран ---- */
@media (max-width: 700px) {
  .hero__visual { aspect-ratio: 1 / 1; max-height: 56vh; }
  .hero__visual img { max-height: 56vh; }
  .hero__badge { padding: 12px 16px; font-size: .76rem; max-width: 200px; bottom: 16px; left: 16px; }
  .hero__badge strong { font-size: 1.3rem; }
  .service-card__media { aspect-ratio: 4 / 3; }
  .service-detail__media { aspect-ratio: 4 / 3; max-height: 48vh; }
  .service-detail__media img { max-height: 48vh; }
  .about-hero__media { aspect-ratio: 4 / 3; max-height: 50vh; }
  .about-hero__media img { max-height: 50vh; }
  .lead-magnet__visual { aspect-ratio: 4 / 3; max-height: 44vh; }
  .lead-magnet__visual img { max-height: 44vh; }
  .case__shot { aspect-ratio: 3 / 4; max-height: 40vh; }
  .case__shot img { max-height: 40vh; }
  .case-gallery__item { aspect-ratio: 4 / 5; max-height: 45vh; }
  .case-gallery__item img { max-height: 45vh; }
  .article-card__media { aspect-ratio: 16 / 10; }
  .slide__media { aspect-ratio: 4 / 5; }
  /* Hero copy — менший заголовок щоб не «з'їдав» екран */
  .hero { padding-top: 32px; padding-bottom: 48px; }
  .hero__grid { gap: 32px; }
  .hero__copy h1 { font-size: clamp(1.75rem, 7.4vw, 2.25rem); line-height: 1.1; margin-bottom: 20px; }
  .hero__meta { gap: 20px; margin-top: 36px; padding-top: 24px; }
  .hero__meta strong { font-size: 1.3rem; }
  .page-hero { padding: 40px 0 24px; }
  .page-hero h1 { font-size: clamp(1.55rem, 6.8vw, 2.05rem); line-height: 1.15; }
  /* Зменшуємо section відступи на мобілці */
  section { padding: 56px 0; }
  :root { --section-y: 56px; }
}


/* ---- 4-card services grid (нові тарифи) — спеціфічніше за .services-grid ---- */
.services-grid.services-grid--four { display: grid !important; grid-template-columns: 1fr !important; gap: 20px; }
@media (min-width: 720px) { .services-grid.services-grid--four { grid-template-columns: repeat(2, 1fr) !important; } }
@media (min-width: 1080px) { .services-grid.services-grid--four { grid-template-columns: repeat(4, 1fr) !important; gap: 16px; } }
@media (min-width: 1080px) { section[data-block="services-tariffs"] .container { max-width: 1180px; } }
.services-grid--four .service-card__body { padding: 22px; }
.services-grid--four .service-card__price { font-size: 1.25rem; margin-top: auto; margin-bottom: 14px; padding-top: 10px; }
.services-grid--four .service-card h3 { font-size: 1.08rem; line-height: 1.22; min-height: 0; margin-bottom: 10px; }
.services-grid--four .service-card p { font-size: 0.88rem; line-height: 1.42; margin-bottom: 16px; }
.services-grid--four .service-card__index { margin-bottom: 12px; }
.services-grid--four .service-card__media { aspect-ratio: 4/3; }
@media (min-width: 1080px) {
  .services-grid--four .service-card__body { padding: 18px; }
  .services-grid--four .service-card__media { aspect-ratio: 16/10; }
}

/* ---- Telegram-канал reasons list ---- */
.tg-reasons { display:grid; gap:14px; margin:28px 0 32px; }
.tg-reasons li { display:flex; gap:14px; align-items:flex-start; padding:14px 18px; background:rgba(52,52,52,.06); border:2px solid var(--c-ink); border-radius:12px; font-size:.98rem; font-weight:600; color:var(--c-ink); line-height:1.45; }
.tg-reasons li span { flex-shrink:0; display:inline-flex; align-items:center; justify-content:center; width:28px; height:28px; background:var(--c-ink); color:var(--c-on-accent); border-radius:50%; font-size:.78rem; font-weight:800; }
.lead-magnet .tg-reasons li { background:rgba(255,255,255,.55); }

/* ---- On-demand services block ---- */
.on-demand { background:var(--c-bg-alt); }
.on-demand__grid { display:grid; grid-template-columns:1fr; gap:20px; margin-top:32px; }
@media (min-width:768px){ .on-demand__grid { grid-template-columns:repeat(3,1fr); } }
.on-demand__item { background:var(--c-bg); border:1.5px solid var(--c-ink); border-radius:var(--radius); padding:32px 28px; display:flex; flex-direction:column; transition:transform .2s ease,box-shadow .2s ease; }
.on-demand__item:hover { transform:translateY(-4px); box-shadow:6px 6px 0 var(--c-ink); }
.on-demand__item .pain__num { margin-bottom:18px; }
.on-demand__item h3 { font-size:1.3rem; margin-bottom:12px; font-weight:800; }
.on-demand__item p { color:var(--c-muted); font-size:.95rem; margin-bottom:18px; flex:1; }
.on-demand__price { font-family:var(--font-display); font-size:1.4rem; font-weight:800; color:var(--c-ink); padding-top:18px; border-top:2px solid var(--c-ink); margin-bottom:18px; display:flex; align-items:baseline; gap:10px; flex-wrap:wrap; }
.on-demand__price small { font-size:.7rem; letter-spacing:.16em; text-transform:uppercase; color:var(--c-muted); font-weight:700; }
.on-demand__item .link-arrow { align-self:flex-start; }

/* ---- On-demand slider (карусель точкових послуг на головній) ---- */
.on-demand-slider { margin-top:32px; }
.on-demand-slider .slider__viewport { padding:4px 4px 12px; margin:-4px -4px -12px; }
.on-demand-slider .slider__track { gap:20px; }
.on-demand-slide { background:var(--c-bg); border:1.5px solid var(--c-ink); border-radius:var(--radius); padding:32px 28px; display:flex !important; flex-direction:column; min-width:0; transition:transform .2s ease, box-shadow .2s ease; }
.on-demand-slide:hover { transform:translateY(-4px); box-shadow:6px 6px 0 var(--c-ink); }
.on-demand-slide .pain__num { margin-bottom:18px; }
.on-demand-slide h3 { font-size:1.3rem; margin-bottom:12px; font-weight:800; color:var(--c-ink); }
.on-demand-slide p { color:var(--c-muted); font-size:.95rem; margin-bottom:18px; flex:1; line-height:1.5; }
.on-demand-slide .on-demand__price { font-family:var(--font-display); font-size:1.4rem; font-weight:800; color:var(--c-ink); padding-top:18px; border-top:2px solid var(--c-ink); margin-bottom:18px; display:flex; align-items:baseline; gap:10px; flex-wrap:wrap; }
.on-demand-slide .link-arrow { align-self:flex-start; }
.slider__btn--dark { border:2px solid var(--c-ink); color:var(--c-ink); }
.slider__btn--dark:hover { background:var(--c-accent); border-color:var(--c-on-accent); color:var(--c-on-accent, #fff); }
.on-demand-slider .slider__progress { color:var(--c-muted); }

/* ---- Capsule example carousel ---- */
.capsule-example { background:var(--c-bg); }
.capsule-example__slider .slider__viewport { padding:4px 4px 12px; margin:-4px -4px -12px; }
.capsule-example__slider .slider__track { gap:20px; }
.capsule-example__slide { aspect-ratio:4 / 5; display:block !important; overflow:hidden; border:1.5px solid var(--c-ink); border-radius:var(--radius); background:var(--c-bg-alt); }
.capsule-example__slide img { width:100%; height:100%; object-fit:cover; display:block; }

/* ---- Case gallery (на сторінках кейсів) ---- */
.case-gallery { padding:48px 0 24px; }
.case-gallery__head { margin-bottom:32px; max-width:600px; }
.case-gallery__head h2 { margin-bottom:12px; }
.case-gallery__head .muted { color:var(--c-muted); font-size:1rem; }
.case-gallery__grid { display:grid; grid-template-columns:1fr; gap:16px; }
@media (min-width:600px){ .case-gallery__grid { grid-template-columns:repeat(2,1fr); } }
@media (min-width:960px){ .case-gallery__grid { grid-template-columns:repeat(3,1fr); gap:20px; } }
.case-gallery__item { margin:0; position:relative; aspect-ratio:3/4; overflow:hidden; border-radius:var(--radius); background:var(--c-accent-soft); border:1.5px solid var(--c-ink); transition:transform .3s ease, box-shadow .3s ease; }
.case-gallery__item:hover { transform:translateY(-3px); box-shadow:6px 6px 0 var(--c-ink); }
.case-gallery__item img { width:100%; height:100%; object-fit:cover; transition:transform .5s ease; }
.case-gallery__item:hover img { transform:scale(1.04); }
.case-gallery__item figcaption { position:absolute; bottom:12px; left:12px; background:var(--c-bg-alt); color:var(--c-ink); padding:6px 14px; border-radius:var(--radius-pill); font-size:.78rem; font-weight:700; text-transform:uppercase; letter-spacing:.04em; border:1.5px solid var(--c-ink); }

/* ---- Mobile compact pass: менше висоти картинок і щільніший ритм ---- */
@media (max-width: 700px) {
  body { font-size: 16px; }
  .container { padding: 0 clamp(24px, 6vw, 36px); }
  section { padding: 42px 0; }
  :root { --section-y: 42px; }

  h1 { font-size: clamp(1.5rem, 6.2vw, 1.95rem); letter-spacing: -0.005em; }
  h2 { font-size: clamp(1.25rem, 4.8vw, 1.68rem); letter-spacing: -0.005em; }
  h3 { font-size: clamp(1rem, 3vw, 1.15rem); }
  .lead,
  .page-hero__lead { font-size: 1rem; line-height: 1.45; }
  .eyebrow { font-size: .72rem; padding: 6px 12px; margin-bottom: 1rem; }

  .site-header__inner { padding: 12px clamp(24px, 6vw, 36px); }
  body { padding-top: 56px; }
  body.has-promo { padding-top: 88px; }
  .menu-toggle,
  .mobile-nav__close { width: 40px; height: 40px; }

  .hero { padding-top: 24px; padding-bottom: 38px; }
  .hero__grid { gap: 24px; }
  .hero__copy h1 { margin-bottom: 16px; }
  .hero__cta { gap: 10px; margin-top: 24px; }
  .hero__cta .btn { width: 100%; padding: 14px 18px; }
  .hero__visual { width: 100%; aspect-ratio: 16 / 10; max-height: none; border-radius: 14px; }
  .hero__visual img { width: 100%; height: 100%; max-height: none; object-fit: cover; object-position: center 35%; }
  .hero__badge { max-width: 180px; padding: 10px 12px; font-size: .72rem; bottom: 12px; left: 12px; border-radius: 12px; }
  .hero__badge strong { font-size: 1.1rem; }
  .hero__meta { margin-top: 26px; padding-top: 18px; gap: 14px 22px; font-size: .8rem; }
  .hero__meta strong { font-size: 1.15rem; }

  .page-hero { padding: 28px 0 18px; }
  .page-hero h1 { margin-bottom: 14px; max-width: 100%; }
  .breadcrumbs { margin-bottom: 16px; gap: 8px; font-size: .72rem; }
  .page-hero__portrait { aspect-ratio: 16 / 10; max-height: 30vh; border-radius: 14px; margin-top: 22px; }
  .page-hero__portrait img { height: 100%; max-height: 30vh; object-position: center top; }

  .section-head,
  .section-head--single { margin-bottom: 22px; }
  .pain__grid,
  .services-grid,
  .blog-grid,
  .portfolio-grid,
  .values-grid,
  .contact-info { gap: 16px; }

  .pain__item,
  .value,
  .on-demand__item,
  .on-demand-slide,
  .contact-info__item { padding: 22px 18px; border-radius: 12px; }
  .service-card__body { padding: 20px; }
  .service-card__media,
  .services-grid--four .service-card__media,
  .article-card__media { aspect-ratio: 16 / 10; max-height: 30vh; border-radius: 12px; }
  .service-card__media img,
  .article-card__media img { height: 100%; max-height: 30vh; object-fit: cover; }
  .services-grid--four .service-card h3 { min-height: 0; font-size: 1.08rem; }

  .service-detail { gap: 24px; padding: 32px 0; }
  .service-detail__media { width: 100%; margin-left: 0; aspect-ratio: 16 / 10; max-height: none; border-radius: 14px; }
  .service-detail__media img { height: 100%; max-height: none; object-position: center top; }
  .service-detail__list { gap: 8px; margin: 20px 0; }
  .service-detail__list li { padding: 10px 0; font-size: .94rem; }
  .service-detail__price { padding: 18px 0; margin-bottom: 20px; gap: 10px; }
  .service-detail__price strong { font-size: 1.8rem; }
  section[data-block="details"] { padding-top: 18px; }
  section[data-block="details"] .service-detail { padding: 24px 0 30px; }
  section[data-block="details"] .service-detail h2 { max-width: 100%; }

  .case__pair { gap: 6px; }
  .case__shot { aspect-ratio: 4 / 5; max-height: 32vh; border-radius: 12px; }
  .case__shot img { height: 100%; max-height: 32vh; }
  .case-gallery { padding: 34px 0 16px; }
  .case-gallery__grid { gap: 12px; }
  .case-gallery__item { aspect-ratio: 16 / 11; max-height: 30vh; border-radius: 12px; }
  .case-gallery__item img { height: 100%; max-height: 30vh; }
  .trust .slide { gap: 12px; }
  .trust .slide__media { aspect-ratio: 16 / 9; max-height: 28vh; border-radius: 12px; }
  .trust .slide__media img { height: 100%; max-height: 28vh; object-position: center; }
  .trust .slide__caption { padding: 10px 0 0; }

  .about-hero { gap: 24px; }
  .about-hero__media,
  .lead-magnet__visual { width: 100%; aspect-ratio: 16 / 10; max-height: none; border-radius: 14px; }
  .about-hero__media img,
  .lead-magnet__visual img { width: 100%; height: 100%; max-height: none; object-position: center 35%; }
  .stylist-proof__grid { gap: 22px; }
  .stylist-proof__media { aspect-ratio: 16 / 10; max-height: 32vh; border-radius: 14px; }
  .stylist-proof__media img { object-position: center top; }
  .stylist-proof__copy h2 { max-width: none; }
  .stylist-proof__actions .btn { width: 100%; }
  section[data-block="trust-cta"].stylist-proof { padding: 28px 0; }
  section[data-block="trust-cta"] .stylist-proof__grid { grid-template-columns:72px minmax(0,1fr); gap:14px; align-items:center; }
  section[data-block="trust-cta"] .stylist-proof__media { width:72px; aspect-ratio:1; max-height:none; border-radius:14px; }
  section[data-block="trust-cta"] .stylist-proof__copy h2 { font-size:1.18rem; margin-bottom:8px; }
  section[data-block="trust-cta"] .stylist-proof__copy p { font-size:.92rem; margin-bottom:14px; }
  section[data-block="trust-cta"] .stylist-proof__actions { grid-column:1 / -1; gap:8px; }
  .about-stats { gap: 16px; margin-top: 26px; padding-top: 22px; }
  .about-stats div strong { font-size: 1.8rem; }

  section[data-block="contact-form"] { padding-top: 22px; padding-bottom: 28px; }
  .contacts-grid { gap: 20px; }
  .contact-form { gap: 10px; }
  .contact-form--compact { gap: 7px; }
  .contact-form textarea { min-height: 88px; }
  .contact-form--compact textarea { min-height: 68px; }
  .contact-info__item { padding: 14px; }
  .contact-info__icon { width: 40px; height: 40px; }
  .faq details { padding: 18px 0; }
  .faq summary { font-size: 1.05rem; }

  .site-footer { padding: 0 0 20px; }
  .site-footer .container { gap: 22px; }
  .site-footer__bottom { margin-top: 22px; }
}

/* ---- Compact vertical rhythm for main site pages ---- */
:root { --section-y: 68px; }
@media (min-width:768px){ :root { --section-y:72px; } }

section { padding:var(--section-y) 0; }
.hero { padding-top:32px; padding-bottom:60px; }
@media (min-width:1024px){
  .hero__grid { gap:52px; min-height:62vh; }
}
.hero__cta { margin-top:28px; }
.hero__meta { margin-top:30px; padding-top:20px; }

.page-hero { padding:40px 0 20px; }
@media (min-width:768px){ .page-hero { padding:56px 0 28px; } }
.page-hero--compact { padding-bottom:10px; }
@media (min-width:768px){ .page-hero--compact { padding-top:40px; padding-bottom:12px; } }
.page-hero h1 { margin-bottom:16px; }
.page-hero__portrait { margin-top:24px; }

.section-head { margin-bottom:30px; gap:14px; }
.section-head--single { margin-bottom:24px; }
.pain__grid,
.on-demand__grid,
.on-demand-slider,
.tg-reasons { margin-top:24px; }
.services-grid,
.blog-grid,
.portfolio-grid,
.values-grid { gap:18px; }

.pain__item,
.value,
.on-demand__item,
.on-demand-slide { padding:26px 22px; }
.service-card__body { padding:22px; }
.service-card__index,
.pain__num,
.on-demand-slide .pain__num,
.on-demand__item .pain__num { margin-bottom:12px; }
.on-demand__price,
.on-demand-slide .on-demand__price { padding-top:14px; margin-bottom:14px; }
.service-detail { padding:36px 0; gap:30px; }
@media (min-width:1024px){ .service-detail { padding:42px 0; gap:36px; } }
section[data-block="details"] { padding-top:24px; }
section[data-block="details"] .service-detail { padding:28px 0 34px; }

[data-block="quiz-banner"] { padding:42px 0 !important; }
.site-footer .shared-faq { padding:34px 0; }
.shared-faq .faq { margin-top:18px; }
.faq details { padding:14px 0; }
.lead-magnet__grid { gap:34px; }
@media (min-width:900px){ .lead-magnet__grid { gap:56px; } }

@media (max-width:767px){
  :root { --section-y:38px; }
  html,
  body {
    width: 100%;
    max-width: 100%;
    overflow-x: clip;
  }
  body.page-home { padding-top: 0; }
  body.page-home.has-promo { padding-top: 0; }
  .site-header,
  body.page-home .site-header {
    background: rgba(245,244,240,.72);
    border-bottom-color: rgba(52,52,52,.08);
    backdrop-filter: saturate(140%) blur(12px);
    -webkit-backdrop-filter: saturate(140%) blur(12px);
  }
  .site-header__inner {
    padding-top: 16px;
    padding-bottom: 10px;
  }
  body.page-home .site-header .brand {
    color: var(--c-ink);
  }
  body.page-home .site-header .brand__dot {
    background: var(--c-accent);
  }
  body.page-home .menu-toggle {
    color: var(--c-ink);
    background: rgba(245,244,240,.74);
    border-color: rgba(52,52,52,.18);
    backdrop-filter: blur(10px);
    -webkit-backdrop-filter: blur(10px);
  }
  body.page-home .menu-toggle span,
  body.page-home .menu-toggle span::before,
  body.page-home .menu-toggle span::after {
    background: currentColor;
  }
  .hero,
  .hero .container,
  .hero__grid,
  .hero__copy,
  .hero__visual {
    max-width: 100%;
    min-width: 0;
  }
  .hero {
    padding-top: 84px;
  }
  .hero__copy {
    overflow-wrap: anywhere;
  }
  .hero__copy .lead {
    max-width: 100%;
    overflow-wrap: anywhere;
  }
  .hero__urgency,
  .promo-bar {
    display: none !important;
  }
  section { padding:38px 0; }
  .hero { padding-top:84px; padding-bottom:32px; }
  .hero__grid { gap:20px; }
  .hero__cta { margin-top:20px; }
  .hero__meta { margin-top:22px; padding-top:16px; }
  .page-hero { padding:24px 0 14px; }
  .section-head,
  .section-head--single { margin-bottom:18px; }
  .pain__grid,
  .on-demand__grid,
  .on-demand-slider,
  .tg-reasons { margin-top:18px; }
  .pain__item,
  .value,
  .on-demand__item,
  .on-demand-slide { padding:18px 16px; }
  .service-card__body { padding:18px; }
  .service-detail { padding:26px 0; gap:20px; }
  [data-block="quiz-banner"] { padding:32px 0 !important; }
  .site-footer .shared-faq { padding:28px 0; }
  .faq details { padding:12px 0; }
}

/* Personal introduction and audience on the homepage. */
.hero--personal .hero__grid { min-height:0; grid-template-columns:minmax(0,1fr); }
.hero--personal .hero__copy h1 { font-size:2.6rem; line-height:1.18; text-transform:none; letter-spacing:0; max-width:20ch; }
.hero--personal .hero__copy .lead { max-width:52ch; font-size:1.12rem; line-height:1.7; }
.hero--personal .hero__visual { aspect-ratio:1200/1371; width:100%; max-height:none; }
.hero--personal .hero__visual img { height:100%; max-height:none; object-position:center; }
.hero--personal .hero__cta .btn { white-space:normal; text-align:center; }
.audience { background:var(--c-bg-alt); }
.audience .section-head .lead { margin-bottom:0; }
.audience__list { display:grid; grid-template-columns:minmax(0,1fr); gap:0 36px; counter-reset:audience; }
.audience__list li { position:relative; padding:22px 0 22px 44px; border-top:1px solid var(--c-line-strong); counter-increment:audience; min-width:0; }
.audience__list li::before { content:counter(audience, decimal-leading-zero); position:absolute; top:24px; left:0; font-size:.8rem; font-weight:700; color:var(--c-accent); }
.audience__list h3 { font-size:1.12rem; line-height:1.4; letter-spacing:0; margin-bottom:8px; }
.audience__list p { font-size:.98rem; color:var(--c-muted); line-height:1.6; }
.audience__note { margin-top:16px; max-width:78ch; }
.audience__note p { font-size:.98rem; }
.home-cases__grid { display:grid; grid-template-columns:minmax(0,1fr); gap:24px; }
.home-cases__empty { color:var(--c-muted); padding:20px 0; border-top:1px solid var(--c-line-strong); }
.home-cases__empty[hidden] { display:none; }
.case-card__body { display:flex; flex-direction:column; gap:10px; min-width:0; }
@media (max-width:767px){
  .home-cases__grid, .portfolio-grid { gap:24px; }
  .article-card.case-card { gap:0; min-width:0; overflow:hidden; background:var(--c-surface); border:1px solid var(--c-line-strong); border-radius:8px; }
  .case-card .article-card__media { margin:0; border-radius:0; border-bottom:1px solid var(--c-line); }
  .case-card__body { padding:16px; }
  .case-card h3 { letter-spacing:0; overflow-wrap:anywhere; }
  .case-card:focus-visible { outline:2px solid var(--c-accent); outline-offset:4px; }
}
.home-about { background:var(--c-bg-alt); padding:40px 0; scroll-margin-top:90px; }
.home-about h2 { letter-spacing:0; scroll-margin-top:100px; }
.home-about__grid { display:grid; grid-template-columns:minmax(0,1fr); gap:24px; align-items:start; }
.home-about__portrait { width:100%; max-width:360px; aspect-ratio:3/4; overflow:hidden; border-radius:var(--radius); }
.home-about__portrait img { width:100%; height:100%; object-fit:cover; object-position:center; }
.home-about__copy { min-width:0; max-width:72ch; overflow-wrap:anywhere; }
.home-about__copy p { font-size:1rem; line-height:1.75; }
.home-about__copy .home-about__intro { font-size:1.08rem; }
.home-about__copy .home-about__highlight { font-weight:700; color:var(--c-accent); }
.home-about__story { margin-top:24px; border-top:1px solid var(--c-line-strong); }
.home-about__story details { border-bottom:1px solid var(--c-line-strong); }
.home-about__story summary { display:flex; align-items:center; justify-content:space-between; gap:20px; padding:18px 0; list-style:none; font-size:1rem; font-weight:700; line-height:1.5; cursor:pointer; }
.home-about__story summary::-webkit-details-marker { display:none; }
.home-about__story summary::after { content:"+"; display:flex; align-items:center; justify-content:center; flex:0 0 28px; height:28px; color:var(--c-accent); font-size:1.5rem; font-weight:500; line-height:1; transition:transform .2s ease; }
.home-about__story details[open] summary::after { transform:rotate(45deg); }
.home-about__story summary:focus-visible { outline:2px solid var(--c-accent); outline-offset:4px; }
.home-about__chapter { padding:0 0 20px; }
.home-about__mission { margin-top:28px; padding-left:20px; border-left:3px solid var(--c-accent); }
.home-about__mission h3 { font-size:1.08rem; letter-spacing:0; margin-bottom:10px; }
.gift-teaser { padding:36px 0; background:var(--c-accent); color:var(--c-bg); }
.gift-teaser__inner { display:grid; grid-template-columns:minmax(170px,220px) minmax(0,1fr); align-items:center; gap:36px; }
.gift-teaser__media { height:215px; overflow:hidden; border-radius:6px; }
.gift-teaser__media img { width:100%; height:100%; object-fit:cover; }
.gift-teaser__copy { max-width:720px; }
.gift-teaser .eyebrow { margin:0 0 10px; padding:0; border-radius:0; background:none; color:var(--c-on-accent-muted); }
.gift-teaser h2 { margin:0 0 10px; color:var(--c-bg); font-size:2.15rem; letter-spacing:0; }
.gift-teaser p { max-width:58ch; margin:0; color:var(--c-on-accent-muted); line-height:1.65; }
.gift-teaser .btn { margin-top:22px; background:var(--c-bg); color:var(--c-accent); border-color:var(--c-bg); }
.gift-page-hero { position:relative; isolation:isolate; display:flex; min-height:min(640px,calc(100svh - 110px)); padding:0; overflow:hidden; background:var(--c-ink); color:var(--c-bg); }
.gift-page-hero__image { position:absolute; inset:0; width:100%; height:100%; max-width:none; object-fit:cover; object-position:center 45%; }
.gift-page-hero::after { content:""; position:absolute; inset:0; background:linear-gradient(90deg,rgba(21,19,19,.9) 0%,rgba(28,24,24,.79) 41%,rgba(29,25,25,.16) 100%); }
.gift-page-hero__inner { position:relative; z-index:1; display:flex; flex-direction:column; justify-content:space-between; width:100%; min-height:inherit; padding-top:40px; padding-bottom:58px; }
.gift-page-hero .breadcrumbs { color:rgba(255,255,255,.8); }
.gift-page-hero .breadcrumbs a { color:inherit; }
.gift-page-hero__copy { max-width:660px; margin-top:70px; }
.gift-page-hero .eyebrow { padding:0; margin:0 0 18px; border-radius:0; background:none; color:#fff; letter-spacing:0; }
.gift-page-hero h1 { max-width:14ch; margin:0 0 18px; color:#fff; font-size:3.4rem; line-height:1.06; letter-spacing:0; }
.gift-page-hero__copy p { max-width:55ch; margin:0; font-size:1.08rem; line-height:1.65; color:rgba(255,255,255,.9); }
.gift-page-hero .btn { margin-top:28px; background:var(--c-bg); color:var(--c-accent); border-color:var(--c-bg); }
.gift-page-hero .btn:hover,.gift-teaser .btn:hover { background:#fff; border-color:#fff; }
.gift-story { padding:0; }
.gift-story__intro { display:grid; grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr); gap:70px; padding-top:72px; padding-bottom:62px; }
.gift-section-label { display:block; margin-bottom:18px; color:var(--c-accent); font-size:.73rem; font-weight:800; text-transform:uppercase; letter-spacing:0; }
.gift-story h2,.gift-consultation h2 { letter-spacing:0; }
.gift-story h2 { max-width:18ch; margin:0; font-size:2.25rem; }
.gift-story__copy { max-width:68ch; }
.gift-story__copy p,.gift-story__after p { font-size:1rem; line-height:1.75; color:var(--c-ink-2); }
.gift-story__copy .gift-story__lead { color:var(--c-ink); font-size:1.1rem; font-weight:650; }
.gift-story__principle { background:var(--c-accent); color:#fff; padding:55px 0 58px; }
.gift-story__principle .gift-section-label { color:var(--c-on-accent-muted); }
.gift-story__principle p { max-width:36ch; margin:0; font-size:2.05rem; line-height:1.32; font-weight:800; letter-spacing:0; }
.gift-story__after { display:grid; grid-template-columns:repeat(2,minmax(0,1fr)); gap:70px; padding-top:54px; padding-bottom:65px; }
.gift-story__after p { margin:0; }
.gift-consultation { padding:70px 0; background:var(--c-surface); }
.gift-consultation__grid { display:grid; grid-template-columns:minmax(0,.82fr) minmax(0,1.18fr); align-items:center; gap:72px; }
.gift-consultation__media { width:100%; max-height:540px; aspect-ratio:4/5; overflow:hidden; border-radius:6px; }
.gift-consultation__media img { width:100%; height:100%; object-fit:cover; }
.gift-consultation__copy { max-width:690px; }
.gift-consultation h2 { max-width:22ch; margin:0 0 18px; font-size:2.25rem; }
.gift-consultation__copy p { line-height:1.75; color:var(--c-ink-2); }
.gift-consultation__copy .gift-consultation__lead { color:var(--c-ink); font-size:1.08rem; font-weight:700; }
.gift-consultation__topics { display:grid; grid-template-columns:repeat(2,minmax(0,1fr)); column-gap:24px; margin:28px 0; }
.gift-consultation__topics span { border-top:1px solid var(--c-line-strong); padding:10px 0; font-size:.87rem; font-weight:800; text-transform:uppercase; }
.gift-close { padding:68px 0 74px; background:#ebe9e7; }
.gift-close__inner { max-width:920px; }
.gift-close p { max-width:43ch; margin:0 0 26px; font-size:1.68rem; line-height:1.4; font-weight:800; }
.site-footer .footer-telegram { display:none; }
.page-home .site-footer .footer-telegram { display:grid; }
body:not(.page-home) .site-footer { padding-top:40px; }
@media (max-width:767px){
  body:not(.page-home) .site-footer { padding-top:30px; }
  .gift-teaser { padding:28px 0 32px; }
  .gift-teaser__inner { grid-template-columns:1fr; gap:22px; }
  .gift-teaser__media { height:auto; max-height:230px; aspect-ratio:16/9; }
  .gift-teaser h2 { font-size:1.7rem; }
  .gift-teaser .btn { width:100%; }
  .gift-page-hero { min-height:min(580px,calc(100svh - 140px)); }
  .gift-page-hero__image { object-position:54% center; }
  .gift-page-hero::after { background:linear-gradient(0deg,rgba(21,19,19,.96) 0%,rgba(28,24,24,.79) 48%,rgba(28,24,24,.28) 100%); }
  .gift-page-hero__inner { padding-top:24px; padding-bottom:32px; }
  .gift-page-hero__copy { margin-top:82px; }
  .gift-page-hero h1 { max-width:100%; font-size:2.2rem; }
  .gift-page-hero__copy p { font-size:.95rem; line-height:1.6; }
  .gift-page-hero .btn { width:100%; margin-top:22px; white-space:normal; }
  .gift-story__intro { grid-template-columns:1fr; gap:22px; padding-top:40px; padding-bottom:36px; }
  .gift-story h2,.gift-consultation h2 { max-width:100%; font-size:1.75rem; }
  .gift-story__copy .gift-story__lead { font-size:1rem; }
  .gift-story__principle { padding:36px 0 40px; }
  .gift-story__principle p { font-size:1.55rem; }
  .gift-story__after { grid-template-columns:1fr; gap:18px; padding-top:32px; padding-bottom:40px; }
  .gift-consultation { padding:40px 0 46px; }
  .gift-consultation__grid { grid-template-columns:1fr; gap:28px; }
  .gift-consultation__media { max-height:250px; aspect-ratio:16/10; }
  .gift-consultation__topics { margin:22px 0; }
  .gift-close { padding:42px 0 48px; }
  .gift-close p { font-size:1.3rem; }
  .gift-close .btn { width:100%; white-space:normal; }
}
@media (min-width:900px){
  .home-about__grid { grid-template-columns:minmax(0,.7fr) minmax(0,1.3fr); gap:48px; }
  .home-about__portrait { position:sticky; top:104px; }
}
@media (max-width:899px){
  .home-about__portrait { max-width:none; aspect-ratio:3/2; max-height:300px; }
  .home-about__portrait img { object-position:center 30%; }
}
@media (max-width:767px){
  .home-about { padding:32px 0; }
  .home-about__copy p, .home-about__copy .home-about__intro { font-size:.96rem; line-height:1.7; }
  .home-about__story summary { font-size:.96rem; gap:12px; padding:15px 0; }
  .home-about__mission { margin-top:24px; padding-left:16px; }
}
@media (prefers-reduced-motion:reduce){
  .home-about__story summary::after { transition:none; }
}
.case-source-gallery { min-width:0; width:100%; max-width:100%; }
.case-source-gallery .slider__viewport { width:100%; margin:0; padding:0; }
.case-source-gallery .article-carousel__slide { flex-basis:100%; min-width:0; background:var(--c-bg-alt); }
.case-source-gallery:not(.case-source-gallery--landscape) .article-carousel__slide { height:min(640px,72vh); aspect-ratio:auto; }
.case-source-gallery .slider__head { flex-wrap:wrap; gap:14px; }
.case-source-gallery__progress { min-width:4.5em; font-size:.78rem; color:var(--c-muted); font-variant-numeric:tabular-nums; align-self:center; text-align:center; }
.article-cover--case { height:400px; max-height:50vh; object-fit:contain; background:var(--c-bg-alt); }
.case-source-gallery .article-carousel__slide img { object-fit:contain; }
.case-source-gallery .article-carousel__slide a { display:block; width:100%; height:100%; border:0; }
.case-source-gallery--landscape .article-carousel__slide { aspect-ratio:4/3; }
.home-cases__grid .article-card__media img,
.portfolio-grid .article-card__media img { object-position:center 25%; }
@media (min-width:768px){
  .audience__list { grid-template-columns:repeat(2,minmax(0,1fr)); }
  .audience__list li:last-child { grid-column:1/-1; max-width:80ch; }
  .home-cases__grid { grid-template-columns:repeat(3,minmax(0,1fr)); }
}
@media (min-width:1024px){
  .hero--personal .hero__grid { grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr); gap:48px; }
  .hero--personal .hero__visual { max-width:480px; justify-self:end; }
}
@media (max-width:767px){
  .hero--personal .hero__copy h1 { font-size:1.8rem; max-width:none; }
  .hero--personal .hero__copy .lead { font-size:1rem; line-height:1.6; }
  .hero--personal .hero__visual { border-radius:16px; }
  .audience__list li { padding:18px 0 18px 34px; }
  .audience__list li::before { top:20px; }
  .audience__list h3 { font-size:1.03rem; }
  .audience__list p, .audience__note p { font-size:.93rem; }
}

/* =========================================================
   Alina Karpenko — Style entry point
   Активна тема підключається через @import нижче.
   Доступні версії в /themes:
     · blend.css     — Fraunces + теплий ink + терракотовий акцент
     · editorial.css — м'який редакційний з акуратним сериф-стилем
     · bold.css      — бордовий акцент, Manrope 800, brutalist (АКТИВНА)
   Щоб перемкнути — змініть рядок @import нижче.
   Детальніше: /THEMES.md
   ========================================================= */



/* Services page: give tariff copy more room and keep images calmer on desktop. */
@media (min-width: 1024px) {
  section[data-block^="service-"] .service-detail {
    grid-template-columns: minmax(260px, 0.68fr) minmax(0, 1.32fr);
    gap: 48px;
  }

  section[data-block^="service-"] .service-detail__media {
    max-height: 430px;
  }
}

/* Knowledge base dropdown */
.nav {
  align-items: center;
}

.nav-item {
  position: relative;
  display: flex;
  align-items: center;
}

.nav-item__link {
  display: inline-flex;
  align-items: center;
  gap: 6px;
}

.nav-item__link::before {
  content: "";
  position: absolute;
  left: -14px;
  right: -14px;
  top: -12px;
  bottom: -18px;
}

.nav-item__link::after {
  pointer-events: none;
}

.nav-item--has-submenu .nav-item__link::before {
  display: block;
}

.nav-item--has-submenu .nav-item__link {
  padding-right: 0;
  gap: 8px;
}

.nav .nav-item--has-submenu .nav-item__link::after {
  display: none;
}

.nav-caret {
  display: inline-block;
  flex: 0 0 7px;
  width: 7px;
  height: 7px;
  border-right: 1.5px solid currentColor;
  border-bottom: 1.5px solid currentColor;
  transform: rotate(45deg);
  margin-top: -4px;
}

.nav-submenu {
  position: absolute;
  left: 50%;
  top: calc(100% + 12px);
  min-width: 220px;
  padding: 10px;
  background: var(--c-bg-alt, #fff);
  border: 1.5px solid var(--c-line-strong, #ddd);
  border-radius: 16px;
  box-shadow: 0 18px 42px rgba(52,52,52, 0.14);
  transform: translate(-50%, 8px);
  opacity: 0;
  visibility: hidden;
  pointer-events: none;
  transition: opacity 0.16s ease, transform 0.16s ease, visibility 0.16s ease;
  z-index: 80;
}

.nav-item:hover .nav-submenu,
.nav-item:focus-within .nav-submenu {
  opacity: 1;
  visibility: visible;
  pointer-events: auto;
  transform: translate(-50%, 0);
}

.nav .nav-submenu a {
  display: block;
  padding: 11px 12px;
  border-radius: 10px;
  color: var(--c-ink, #343434);
  white-space: nowrap;
  font-size: 0.88rem;
  font-weight: 700;
}

.nav .nav-submenu a:hover {
  background: var(--c-accent, #480007);
  color: var(--c-on-accent, #fff);
}

.nav .nav-submenu a::after {
  display: none;
}

.mobile-nav__sublist {
  display: grid;
  gap: 0;
  margin: -2px 0 6px 18px;
  padding-left: 16px;
  border-left: 3px solid var(--c-accent, #480007);
}

.mobile-nav__list .mobile-nav__sublist a {
  font-size: 1.05rem;
  padding: 9px 0;
  opacity: 0.82;
}

/* Mobile drawer must stay opaque even when the header is translucent on the home page. */
.mobile-nav {
  min-height: 100vh;
  min-height: 100dvh;
  overflow-y: auto;
  background: var(--c-bg, #f5f4f0) !important;
  color: var(--c-ink, #343434);
  z-index: 1000;
  isolation: isolate;
}

.mobile-nav::before {
  content: "";
  position: fixed;
  inset: 0;
  background: var(--c-bg, #f5f4f0);
  z-index: -1;
  pointer-events: none;
}

.mobile-nav__head,
.mobile-nav__list,
.mobile-nav__footer {
  position: relative;
  z-index: 1;
}

/* Current service packages */
.service-packages { padding: clamp(44px, 6vw, 80px) 0; }
.service-packages h2 { max-width: 20ch; }
.service-packages__intro { max-width: 70ch; margin: 14px 0; line-height: 1.7; }
.service-packages__list { margin-top: 32px; border-top: 1px solid var(--c-ink); }
.service-package { border-bottom: 1px solid var(--c-ink); scroll-margin-top: 110px; }
.service-package summary { display: grid; grid-template-columns: 46px minmax(0, 1fr) auto 28px; align-items: center; gap: 18px; padding: 24px 0; cursor: pointer; list-style: none; }
.service-package summary::-webkit-details-marker { display: none; }
.service-package summary:focus-visible { outline: 2px solid var(--c-accent); outline-offset: 3px; }
.service-package__number { align-self: start; color: var(--c-muted); font-size: .82rem; padding-top: 5px; }
.service-package__heading { display: grid; gap: 5px; min-width: 0; }
.service-package__heading strong { font-family: var(--font-display); font-size: clamp(1.1rem, 2vw, 1.45rem); line-height: 1.25; }
.service-package__heading span { color: var(--c-muted); font-size: .92rem; line-height: 1.45; }
.service-package__price { font-weight: 800; white-space: nowrap; font-size: 1.1rem; }
.service-package__toggle { width: 26px; height: 26px; border: 1px solid currentColor; border-radius: 50%; position: relative; }
.service-package__toggle::before, .service-package__toggle::after { content: ""; position: absolute; background: currentColor; top: 50%; left: 50%; transform: translate(-50%, -50%); }
.service-package__toggle::before { width: 10px; height: 1px; }
.service-package__toggle::after { width: 1px; height: 10px; transition: transform .2s; }
.service-package[open] .service-package__toggle::after { transform: translate(-50%, -50%) rotate(90deg); }
.service-package__content { max-width: 70ch; padding: 0 0 30px 64px; }
.service-package__content p { margin: 0 0 14px; line-height: 1.7; }
.service-package__content .btn { max-width: 100%; margin-top: 10px; white-space: normal; text-align: center; }
.service-package__content .link-arrow { display: inline-flex; margin: 10px 20px 0 0; }
.service-packages__help { margin-top: 36px; padding-top: 22px; border-top: 1px solid var(--c-border, #ccc); }
.service-packages__help h3 { font-size: 1.25rem; margin: 0 0 8px; }
.service-packages__help p { max-width: 62ch; margin: 0 0 14px; }
.services-grid--packages { grid-template-columns: repeat(3, minmax(0, 1fr)); }
.home-packages__consultation { display: flex; justify-content: space-between; align-items: center; gap: 24px; margin-top: 24px; padding: 22px 0; border-top: 1px solid var(--c-ink); border-bottom: 1px solid var(--c-ink); }
.home-packages__consultation h3 { margin: 0 0 8px; font-size: 1.2rem; }
.home-packages__consultation p { margin: 0; max-width: 58ch; }
.home-packages__consultation strong[data-service-price] { display: inline-block; margin-top: 8px; font-size: 1.08rem; }
.service-detail__meta { font-size: .9rem; color: var(--c-muted); margin: 18px 0; }
.package-detail-hero { padding: clamp(32px, 4vw, 56px) 0 clamp(40px, 5vw, 72px); }
.package-detail-hero .breadcrumbs { margin-bottom: clamp(28px, 4vw, 48px); }
.package-detail-hero__grid { display: grid; grid-template-columns: minmax(0, 1.15fr) minmax(280px, .85fr); align-items: center; gap: clamp(28px, 5vw, 76px); }
.package-detail-hero__copy { min-width: 0; }
.package-detail-hero h1 { max-width: 17ch; margin: 20px 0; font-size: clamp(2.3rem, 4.3vw, 4.8rem); line-height: 1.05; }
.package-detail-hero .lead { max-width: 50ch; margin-bottom: 26px; }
.package-detail-hero .service-detail__price { max-width: 340px; }
.package-detail-hero__actions { display: flex; align-items: center; flex-wrap: wrap; gap: 20px; }
.package-detail-hero__media { width: 100%; max-height: 550px; aspect-ratio: 4 / 5; overflow: hidden; border-radius: var(--radius); }
.package-detail-hero__media img { display: block; width: 100%; height: 100%; object-fit: cover; }
.package-detail-content { padding: clamp(42px, 6vw, 78px) 0; border-top: 1px solid var(--c-line); }
.package-detail-content__section { display: grid; grid-template-columns: minmax(190px, .55fr) minmax(0, 1fr); gap: 24px; padding: 26px 0; border-bottom: 1px solid var(--c-line); }
.package-detail-content__section:first-child { padding-top: 0; }
.package-detail-content__section h2 { margin: 0; font-size: clamp(1.35rem, 2vw, 1.9rem); }
.package-detail-content__section > p, .package-detail-content__prose p { margin: 0 0 16px; line-height: 1.7; }
.package-detail-content__section .service-detail__list { margin: 0; }
.package-detail-content__closing { max-width: 63ch; margin: 34px 0 0; font-size: 1.15rem; font-weight: 700; line-height: 1.55; }
.package-detail-cta { padding: clamp(42px, 6vw, 76px) 0; background: var(--c-ink); color: var(--c-bg); }
.package-detail-cta h2 { margin: 0 0 14px; font-size: clamp(1.7rem, 3vw, 2.7rem); }
.package-detail-cta p { max-width: 60ch; margin: 0 0 24px; line-height: 1.6; }
.package-detail-related { padding-block: 28px 50px; }
.package-detail-related > div { display: flex; flex-wrap: wrap; gap: 12px 24px; margin-top: 14px; }
.package-detail-related a { color: var(--c-ink); text-underline-offset: 4px; }
.legacy-package { padding-block: clamp(36px, 5vw, 64px); }
.legacy-package__notice { margin: 0 0 36px; padding: 16px 20px; border-left: 3px solid var(--c-accent); background: var(--c-bg-alt, #fff); line-height: 1.6; }
.legacy-package__notice a { color: inherit; font-weight: 700; text-underline-offset: 3px; }
.legacy-package .service-detail { align-items: start; }
.legacy-package .service-detail h2 { margin: 0 0 16px; font-size: clamp(1.4rem, 2vw, 1.9rem); }
.legacy-package .service-detail__list + h2 { margin-top: 30px; }
.legacy-package__process { padding-block: clamp(40px, 6vw, 76px); }
.legacy-package__end { padding-block: clamp(44px, 6vw, 80px); }
.legacy-package__end .lead { margin: 18px 0 26px; }
.about-page__hero { padding-block: clamp(26px, 4vw, 56px) clamp(52px, 6vw, 86px); }
.about-page__hero .breadcrumbs span:last-child { color: var(--c-ink-2); }
.about-page__hero-grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(320px, .86fr); align-items: center; gap: clamp(36px, 6vw, 90px); }
.about-page__hero-copy h1 { max-width: 13ch; margin: 0 0 24px; font-size: clamp(2.6rem, 5.4vw, 5.4rem); }
.about-page__hero-copy p { max-width: 56ch; line-height: 1.7; }
.about-page__hero-copy .about-page__lead { margin-bottom: 20px; color: var(--c-ink); font-size: clamp(1.16rem, 1.7vw, 1.48rem); font-weight: 700; line-height: 1.48; }
.about-page__hero-actions { display: flex; align-items: center; flex-wrap: wrap; gap: 18px 28px; margin-top: 28px; }
.about-page__hero-media { width: 100%; max-height: 620px; aspect-ratio: 4 / 5; overflow: hidden; border-radius: var(--radius-lg); }
.about-page__hero-media img { width: 100%; height: 100%; object-fit: cover; object-position: center 24%; }
.about-page__text-grid { display: grid; grid-template-columns: minmax(170px, .42fr) minmax(0, 1fr); gap: clamp(30px, 6vw, 100px); }
.about-page__section-mark { display: block; color: var(--c-accent); font-size: .78rem; font-weight: 800; text-transform: uppercase; }
.about-page__prose { max-width: 68ch; }
.about-page__prose h2 { max-width: 20ch; margin: 0 0 26px; font-size: clamp(1.8rem, 3vw, 2.8rem); }
.about-page__prose p { margin: 0 0 20px; font-size: 1.02rem; line-height: 1.8; }
.about-page__prose .about-page__intro { color: var(--c-ink); font-size: 1.15rem; font-weight: 700; line-height: 1.65; }
.about-page__origin, .about-page__capsule, .about-page__change, .about-page__purpose { padding-block: clamp(54px, 7vw, 100px); }
.about-page__origin, .about-page__purpose { border-top: 1px solid var(--c-line); }
.about-page__capsule { background: var(--c-bg-alt); }
.about-page__capsule-grid { display: grid; grid-template-columns: minmax(280px, .78fr) minmax(0, 1fr); align-items: center; gap: clamp(32px, 7vw, 110px); }
.about-page__capsule-media { max-height: 620px; aspect-ratio: 4 / 5; overflow: hidden; border-radius: var(--radius-lg); }
.about-page__capsule-media img { width: 100%; height: 100%; object-fit: cover; object-position: center 20%; }
.about-page__capsule .about-page__section-mark { margin-bottom: 22px; }
.about-page__change { background: var(--c-accent); color: var(--c-on-accent); }
.about-page__change .about-page__section-mark, .about-page__change h2 { color: var(--c-on-accent); }
.about-page__change .about-page__prose p { color: var(--c-on-accent-muted); }
.about-page__change blockquote { max-width: 38ch; margin: 34px 0 0; padding-left: 24px; border-left: 3px solid var(--c-on-accent); font-size: clamp(1.18rem, 2vw, 1.65rem); font-weight: 700; line-height: 1.55; }
.about-page__next { padding-block: clamp(46px, 6vw, 80px); background: var(--c-ink); color: var(--c-bg); }
.about-page__next-grid { display: grid; grid-template-columns: minmax(0, 1fr) auto; align-items: end; gap: 34px; }
.about-page__next h2 { max-width: 19ch; color: var(--c-bg); margin: 0 0 15px; }
.about-page__next p { max-width: 58ch; margin: 0; line-height: 1.65; }
.about-page__next-actions { display: flex; align-items: center; flex-wrap: wrap; gap: 12px; }
.about-page__next .btn--ghost { color: var(--c-bg); border-color: var(--c-bg); }
.editorial-service__hero { padding: clamp(28px, 4vw, 58px) 0 clamp(48px, 6vw, 84px); }
.editorial-service__hero .breadcrumbs span:last-child { color: var(--c-ink-2); }
.editorial-service__hero-grid { display: grid; grid-template-columns: minmax(0, 1.05fr) minmax(320px, .85fr); align-items: center; gap: clamp(36px, 6vw, 96px); }
.editorial-service__hero-copy h1 { max-width: none; margin: 0 0 24px; font-size: clamp(2.35rem, 4.4vw, 4.9rem); line-height: 1.06; }
.editorial-service__hero-copy p { max-width: 58ch; margin: 0 0 30px; font-size: clamp(1.04rem, 1.3vw, 1.22rem); line-height: 1.65; }
.editorial-service__hero-image { width: 100%; aspect-ratio: 4 / 5; max-height: 620px; overflow: hidden; border-radius: var(--radius-lg); }
.editorial-service__hero-image img { display: block; width: 100%; height: 100%; object-fit: cover; }
.editorial-service__context, .editorial-service__formats, .editorial-service__steps, .editorial-service__faq { padding-block: clamp(50px, 6vw, 86px); }
.editorial-service__context { border-top: 1px solid var(--c-line); }
.editorial-service__context-grid { display: grid; grid-template-columns: minmax(150px, .36fr) minmax(0, 1fr); gap: clamp(24px, 5vw, 80px); }
.editorial-service__context-grid > .eyebrow { justify-self: start; align-self: start; }
.editorial-service__context-grid h2 { max-width: 22ch; margin: 0 0 22px; }
.editorial-service__context-grid p { max-width: 69ch; margin: 0 0 15px; line-height: 1.7; }
.editorial-service__formats { background: var(--c-bg-alt, #eceae8); }
.editorial-service__formats h2, .editorial-service__steps h2, .editorial-service__faq h2 { margin: 0 0 30px; }
.editorial-service__format-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); border-top: 1px solid var(--c-ink); }
.editorial-service__format { display: flex; flex-direction: column; min-width: 0; gap: 16px; padding: 30px 28px 8px 0; }
.editorial-service__format + .editorial-service__format { border-left: 1px solid var(--c-line-strong); padding-left: 28px; }
.editorial-service__number { color: var(--c-accent); font-weight: 800; }
.editorial-service__format h3 { margin: 0; font-size: clamp(1.35rem, 1.9vw, 1.8rem); }
.editorial-service__format p { flex: 1; margin: 0; line-height: 1.65; }
.editorial-service__steps-grid { display: grid; grid-template-columns: minmax(220px, .75fr) minmax(0, 1.25fr); gap: clamp(28px, 5vw, 80px); }
.editorial-service__steps ol { list-style: none; padding: 0; margin: 0; }
.editorial-service__steps li { display: grid; grid-template-columns: 42px minmax(0, 1fr); gap: 20px; padding: 22px 0; border-top: 1px solid var(--c-line-strong); }
.editorial-service__steps li > span { color: var(--c-accent); font-weight: 800; }
.editorial-service__steps li h3 { margin: 0 0 6px; font-size: 1.18rem; }
.editorial-service__steps li p { max-width: 58ch; margin: 0; line-height: 1.6; }
.editorial-service__faq { border-top: 1px solid var(--c-line); }
.editorial-service__cta { padding-block: clamp(54px, 6vw, 86px); background: var(--c-ink); color: var(--c-bg); }
.editorial-service__cta h2 { max-width: 18ch; margin: 0 0 16px; }
.editorial-service__cta p { max-width: 58ch; margin: 0 0 26px; line-height: 1.65; }
.editorial-service__actions { display: flex; flex-wrap: wrap; gap: 12px; }
.editorial-service__cta .btn--ghost { border-color: var(--c-bg); color: var(--c-bg); }
.editorial-service__related { display: flex; flex-wrap: wrap; gap: 12px 30px; padding-block: 28px; }
.editorial-service__related a { color: var(--c-ink); text-underline-offset: 4px; }
.editorial-service__related a:hover { text-decoration: underline; }
.special-formats { padding-block: clamp(38px, 5vw, 70px); border-top: 1px solid var(--c-line); }
.special-formats__grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: clamp(20px, 4vw, 56px); }
.special-formats__grid article { border-top: 1px solid var(--c-ink); padding-top: 22px; }
.special-formats__grid h3 { margin: 0 0 10px; font-size: clamp(1.35rem, 2vw, 1.9rem); }
.special-formats__grid p { max-width: 54ch; min-height: 3.5em; margin: 0 0 18px; line-height: 1.6; }
.gift-teaser__inner--simple { grid-template-columns: minmax(0, 1fr) auto; }
.gift-teaser__inner--simple > div { min-width: 0; }
.gift-teaser__inner--simple .btn { max-width: 100%; white-space: normal; text-align: center; }
@media (max-width: 900px) {
  .editorial-service__hero-grid, .editorial-service__context-grid, .editorial-service__steps-grid, .editorial-service__format-grid { grid-template-columns: minmax(0, 1fr); }
  .editorial-service__hero-image { max-height: 430px; aspect-ratio: 4 / 3; }
  .editorial-service__hero-image img { object-position: center top; }
  .editorial-service__format, .editorial-service__format + .editorial-service__format { padding: 24px 0; border-left: 0; border-bottom: 1px solid var(--c-line-strong); }
  .editorial-service__format { gap: 10px; }
  .editorial-service__format p { flex: none; }
  .gift-teaser__inner--simple { grid-template-columns: minmax(0, 1fr); }
  .gift-teaser__inner--simple .btn { width: 100%; }
}
@media (max-width: 760px) {
  .about-page__hero-grid, .about-page__text-grid, .about-page__capsule-grid, .about-page__next-grid { grid-template-columns: minmax(0, 1fr); }
  .about-page__hero-grid { gap: 30px; }
  .about-page__hero-copy h1 { font-size: clamp(2.3rem, 10vw, 3.4rem); }
  .about-page__hero-media { aspect-ratio: 4 / 3; max-height: 390px; }
  .about-page__hero-media img { object-position: center 20%; }
  .about-page__capsule-grid { gap: 34px; }
  .about-page__capsule-media { aspect-ratio: 4 / 3; max-height: 350px; }
  .about-page__section-mark { margin-bottom: 6px; }
  .about-page__prose h2 { margin-bottom: 22px; }
  .about-page__next-actions { display: grid; grid-template-columns: minmax(0, 1fr); }
  .about-page__next-actions .btn { width: 100%; }
  .editorial-service__hero-grid, .editorial-service__context-grid, .editorial-service__steps-grid, .editorial-service__format-grid, .special-formats__grid { grid-template-columns: minmax(0, 1fr); }
  .editorial-service__hero-grid { gap: 30px; }
  .editorial-service__hero-copy h1 { max-width: none; font-size: 2rem; }
  .editorial-service__hero-image { max-height: 430px; aspect-ratio: 4 / 3; }
  .editorial-service__hero-image img { object-position: center top; }
  .editorial-service__format, .editorial-service__format + .editorial-service__format { padding: 24px 0; border-left: 0; border-bottom: 1px solid var(--c-line-strong); }
  .editorial-service__format { gap: 10px; }
  .editorial-service__format p { flex: none; }
  .editorial-service__actions .btn { width: 100%; }
  .special-formats__grid p { min-height: 0; }
  .services-grid--packages { grid-template-columns: 1fr; }
  .service-package summary { grid-template-columns: 30px minmax(0, 1fr) 24px; gap: 10px; padding: 19px 0; }
  .service-package__price { grid-column: 2; grid-row: 2; }
  .service-package__toggle { grid-column: 3; grid-row: 1; }
  .service-package__content { padding-left: 40px; }
  .home-packages__consultation { display: block; }
  .home-packages__consultation .link-arrow { display: inline-flex; margin-top: 16px; }
  .package-detail-hero__grid, .package-detail-content__section { grid-template-columns: 1fr; }
  .package-detail-hero__media { max-height: 360px; aspect-ratio: 4 / 3; }
  .package-detail-hero h1 { font-size: clamp(2rem, 8vw, 3rem); }
  .package-detail-content__section { gap: 14px; padding-block: 24px; }
  .package-detail-content__closing { font-size: 1.05rem; }
}
@media (max-width: 340px) {
  .editorial-service__hero-copy h1 { font-size: 1.85rem; }
}

/* Audience imagery stays alongside the copy on wide screens. */
.audience__grid { display: grid; grid-template-columns: minmax(0, 1fr); gap: 28px; }
.audience__copy { min-width: 0; }
.audience__visual { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 12px; align-content: start; }
.audience__visual figure { margin: 0; aspect-ratio: 4 / 5; overflow: hidden; border-radius: 4px; }
.audience__visual img { display: block; width: 100%; height: 100%; object-fit: cover; }
@media (min-width: 960px) {
  .audience__grid { grid-template-columns: minmax(0, 1.1fr) minmax(0, .9fr); gap: clamp(32px, 5vw, 72px); align-items: start; }
  .audience__list { grid-template-columns: minmax(0, 1fr); }
  .audience__list li:last-child { grid-column: auto; max-width: none; }
}

/* Case covers show more of each portrait without changing the source image. */
.case-card .article-card__media { aspect-ratio: 6 / 5; max-height: none; }
.case-card .article-card__media img { height: 100%; max-height: none; }
@media (max-width: 700px) {
  .case-card .article-card__media { aspect-ratio: 4 / 3; }
}